Minor Specialization

Students of MIM/CEMS programme have the option to choose from the following two minor specializations:

  1. Consulting

  2. Marketing


The aim of minor specialization Consulting is the development of strategic and creative thinking as the key aspect of successfully managing business growth and performance.

After completing the minor specialization, the students should be able to:

  • Apply the principles of strategic thinking with the emphasis on developing creative thinking (design thinking).
  • Avoid making wrong decisions resulting from limited human rationality.
  • Suggest possible future scenarios and their use for business growth.
  • Use information systems to effectively monitor competitors.
  • Specifically, define a strategic problem and present own solutions.

Consulting (3CC)


Our corporate partners who actively participate in minor specialization courses are:

Minor Specialization Consulting

Watch the video on minor specialization Consulting we have prepared in cooperation with our students and corporate partners participating in the lessons and case studies. (English subtitles available in settings.)



The minor specialization Marketing offers students a professional preparation program for managerial positions in marketing (brand manager, product manager, marketing manager, etc.) across the entire spectrum of industries from consumer goods through services, B2B, and others. Students receive not only knowledge of key concepts, tools and processes, but also practical experience and chance to use their skills. The program melds together strategic as well as very practical aspects of the process involved in the identification and capitalization of emerging market opportunities. It gives students a solid basis for careers in the marketing departments of local or international companies, as well as their own entrepreneurial projects.

After completing the minor specialization, the students should be able to:

  • Apply marketing management principles and tools in the marketplace.
  • Make strategic marketing decisions and seek for trade-offs in real situations.
  • Propose appropriate segmentation and positioning which would enable the brand to maximize its profit potential.
  • Choose the appropriate methods of marketing research.
  • Create a marketing research project, presenting and defending the results of such a marketing research project.
  • Prepare a suitable marketing plan.

Marketing (3MC)



How to register for the Minor Specialization
  1. Go to your Student’s portal in Insis
  2. Select Registration/Enrollment in VS
  3. Go to Course registration
  4. Choose either 3MC (Marketing) or 3CC (Consulting)
When to register for the Minor Specialization

CEMS students choose their minor specialization during the FIRST CEMS year. The registration will take place in these periods:

Term 1 AY 2019/2020: June 6, 2019, until August 19, 2019, and August 22 – 24, 2019.

Term 2 AY 2019/2020: December 1, 2019, until January 8, 2020.

After the registration for minor specialization, a student can choose from several minor specialization courses in InSIS.

According to the study plan, we recommend all students to register all minor specialization courses in the 3rd term.


State Exam from the Minor Specialization

State exam from the Minor Specialization is a comprehensive exam that can be taken after successful completition of all MS courses (mandatory + elective courses, in total 30 ECTS).

State exams are offered at the end of every semester (January and June). Students have to register for the exam via Insis (ID code is 3MC – Marketing OR 3CC – Consulting). The concrete date of the exam is usually known in November/ April. Students can check the dates in the schedule of the term or in Insis.

State exam from MS is credited with 3 ECTS.