Note: Students enrolled in academic years 2017/2018, 2018/2019 and 2019/2020 follow their original study plan.
As of the Academic Year 2020/2021 students of MIM/CEMS programme have the option to choose from the two following minor specializations:
The minor specialization NextGen Consulting focuses on the active search for opportunities for the successful development of existing companies. Its goal is to develop strategic and creative thinking as a key aspect of successful growth and performance of the company.
Businesses are today facing new challenges that are associated with complex problems, often without any connection to the past. In this minor specialization we will teach you how to deal with it, i.e.:
- how to be more generalist and see what we call “big picture”,
- how to solve problems from a multidisciplinary point of view and come up with ideas that are creative, or use, for example, analogies from other businesses,
- how to connect corporate, social and ecological sustainability of businesses.
The minor specialization also pays due attention to family businesses, which are the most common type of organization in many economies, and where we can see the strategic importance of connecting family and business issues.
Key knowledge and skills in compulsory courses are further developed by a balanced combination of elective courses focused on critical thinking, analytical and communication skills.
Graduates could find jobs in consulting companies, in-house consulting departments, but also as managers and successors in family businesses.
NextGen Consulting (3CC)
Compulsory courses (18 ECTS)
- 3SG556: Design Thinking and Anthropology in Strategy 6 ECTS)
- 3SG417: Critical Thinking in Futurology (3 ECTS) – Speakers in SS 2021 [pdf]
- 4ST611: Applied Multivariate Statistics (6 ECTS)
- 3SG846: Data strategy (3ECTS) OR 4IT522: Use of MS Excel in business practice (3ECTS)
Elective courses (min. 12 ECTS)
- 3SG712: Growth Strategy (6 ECTS)
- 3SG835: Strategy and Succession in Family Businesses (6 ECTS)
- 3SG847: Green and sustainable ecosystems (3 ECTS)
- 3SG848: Learning: Human, Machine & Organisation (3 ECTS) – Speakers in SS 2021 [pdf]
- 3SG457: Scenario planning for strategic management (6 ECTS)
- 4IT555: Competitive and Business intelligence (6 ECTS)
Key elements of NextGen Consulting
- Based on real-life business projects
- Highly practically oriented
- Designed to foster creativity
- Using gamification features
- Taught by practitioners and academics
- Almost in every course based on team projects and cooperation
- Certified programme by Corporate partners
- Community and networking
- International students and lecturers from abroad or with International experience
- Company visits
- Organized as a case study presentation
- Open book
- Delivered in front of Corporate partners
- Students receive not only grade but also a valuable feedback
|Project||“International growth of a propeller producer”||
“Implementation of new digital strategy to maintain market growth”
“Online fashion search engine expansion to LATAM”
|“Corporate expansion of the Malaysian price aggregator”||“International growth strategy for technology start-up with their employee engagement app”||“Designing a CSR strategy for commercial property company”||“International growth strategy for a debt collecting app company”||“Innovation Center Silo II Analysis and business development for real estate project”|
|“Ethnographic research for
formulation of csr strategy”
|Project||“Customer research on senior generation”|| “CX Design of financial products for Millenials
|“CX Design for ecologic detergents”||„From almost bankruptcy to a market leader“ case study||“The story of ownership succession“||“Leadership Succession“||“Growing through ESG (Sustainable Real Estate project)”||“Business model Innovation in car dealership company”||“Analysis of the Czech aquaponics market and its profit potential”|
|“Customer experience design for sandwich generation”||
|“Business development for green facades project”
Arthur Henrique Pontes Martins
I really enjoyed the Growth Strategies course because it combines theoretical and practical aspects, which helps students to develop important skills for the business environment. For me, working on growth strategies and sustainability topics during the project with LIKO-S was a great experience. Moreover, the friendly environment we had among all people involved and the unconditional support offered by Mr. Tyll and his assistants also deserve to be highlighted.
The Growth Strategies course gave me a great insight into different approaches and processes companies use to get bigger and better. Moreover, it connected us with the professionals from PwC and let us use the acquired knowledge on the real case. Mentors gave us exhaustive feedbacks on each step taken. This pushed us well beyond our previous limits and expectations. Cooperation with a multi-cultural team was just a cherry on top. Teachers gave us, sometimes hard to swallow, but great tips on how to manage a team’s dynamics to get the best out of collaboration with other people. I would recommend everyone to go through this course. I promise you will enjoy it as much as I did.
Diogo Mateus Ferreira Anliker
In my opinion, the growth strategies course was very interesting as it provided us with a lot of information. I quite enjoyed it because it was also very consulting focussed, an area that I want to get into myself. The Professors and TA’s expertise and guidance made it a very enriching experience when working with the company. Furthermore, working on a real live project helped me gain invaluable experience which I will be taking into the future.
I think the most important advantage of the GS was its practical approach. From February to May we worked on a real-life project with a real client (LIKO-S International) in a consulting way. Not just the project, but also the industry we could learn about was interesting and very (!) challenging. To tell the truth, I have never had such a consulting-like course so far. In the lectures, we covered the topics that are essential for consulting, and basically, we learned about those topics that consulting companies teach to their new joiners in their first weeks. We learned about problem-solving, structuring, and storytelling. I had a great team, which was truly international, as the guys were from Russia, Czech Republic, Portugal, and Brazil. My only problem with the course was that unfortunately a week consists of only 7 days and we did not have enough time to deliver the quality deliverable we wanted (due to our other CEMS courses and business projects, as well).
Regarding the lecturers, I can only say good things. Mr. Tyll is probably the best teacher I have had since 2016 (when I started the uni), he is just different and knows what he says. I am sure that Natalie and Ivan will also follow him in this way. Their presence and contribution were crucial for our successful project delivery.
Minor Specialization Consulting
Watch the video on minor specialization Consulting we have prepared in cooperation with our students and corporate partners participating in the lessons and case studies. (English subtitles available in settings.)
In minor specialization Marketing, you will learn how to answer the following key marketing questions, which are in the core of any business:
- Do I understand my customers and the market?
- Who are the most profitable customers?
- Which unique value can I offer them?
- How will I communicate this value?
- How will I deliver the value?
- How will I make a profit?
- How will I innovate my business?
Compulsory Courses (27 ECTS)
- 3MG736: Digital Marketing (6 ECTS)
- 3MG532: Marketing Research (6 ECTS)
- 3MG640: Shopper Marketing (3 ECTS)
- 4ST611: Applied Multivariate Statistics (6 ECTS)
- 3MG643: Product Brand Marketing (6 ECTS)
Compulsory Electives (3 ECTS)
- 3MG641: Strategic Marketing in Simulations (3 ECTS) – unfortunately, registrations for Winter Semester 2020/23 cancelled due to illness!
- 3MG633: B2B Marketing (3 ECTS)
Key benefits of Marketing
practising managers or teachers with strong practical experience.
based on real-life business projects.
innovative teaching methods, such as Markstrat simulation games.
You will learn
how to use marketing tools and software in practice, often in the environment of the partner companies.
You will get
real-life feedback from people who are successful in the world of business.
Our corporate partners who actively participate in minor specialization courses are:
How to register for the Minor Specialization
- Go to your Student’s portal in Insis
- Select Registration/Enrollment in VS
- Go to Course registration
- Choose either 3MC (Marketing) or 3CC (NextGen Consulting)
When to register for the Minor Specialization
CEMS students choose their minor specialization during the FIRST CEMS year. In order to register, get in touch with the Programme Manager, Martina Čížková.
After the registration for minor specialization, a student can choose from several minor specialization courses in InSIS.
According to the study plan, we recommend all students to register all minor specialization courses in the 3rd term.
Minor Field Comprehensive Exam
Minor Field Comprehensive Exam is an exam that can be taken after successful completion of all MS courses (mandatory + elective courses, in total 30 ECTS).
Minor Field Comprehensive Exams are offered at the end of every semester (January and June). Students have to register for the exam via Insis (ID code is 3MCVS – Marketing OR 3CCVS – NextGen Consulting). The exact date of the exam is usually known in November/ April. Students can check the dates in the schedule of the term or in Insis.
Minor Field Comprehensive Exam is credited with 3 ECTS.