CEMS students tackled real-world marketing challenges with Škoda Auto

From 7 to 11 September, CEMS students at Prague University of Economics and Business are taking part in this year’s CEMS Block Seminar with CEMS Prague’s corporate partner Škoda Auto, focused on “Simply Clever Marketing: Winning New Generations and New Markets.”

Students working in eight teams are tackling two real business challenges defined by Škoda Auto: developing a social media communication concept to make the Simply Clever philosophy more relevant to Generation Z, and exploring how Škoda can strengthen its position in international markets where Chinese automotive brands are rapidly expanding. The programme combines expert lectures, workshops, consultations with Škoda representatives and intensive teamwork.

The seminar concluded on Friday, 11 September, with final team presentations, followed by the Team Awards, where the best-performing team was recognised.

Winning Team

Ameliya Muradzade, Elisa Pinzuti, Isabella Juwer Barros de Oliveira, David Seifert, Jiří Ullsperger and Aaryan Gupta came up with a strong solution, teamwork and presentation that earned them the top spot in this year’s Block Seminar.