Important dates

1.9.2017 - 31.8.2018 - Schedule - Winter Term 2018/2019

3.9.2018 - 7.9.2018 - Block Seminar 2018/2019

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CEMS V4 Conference in Prague

From 5 to 8 April 2017, the University of Economics, Prague (VŠE) hosted the CEMS V4 Conference. The Conference, organised by CEMS Club Prague in cooperation with strategic partners Google, L’Oréal and Unibail-Rodamco and the support of conference partners Hilti, PwC and Škoda, dived into the topic of behavioural economics.

The University of Economics, Prague welcomed 100 delegates from 21 CEMS academic partners for a vibrant social and academic programme. The conference offered an unparalleled access to top talents from CEE and beyond for corporate partners as well as a chance for interpersonal networking,

The V4 Conference was also the time to rekindle with one’s community. As Tomáš Hruška, Country Managing Director for Czech Republic, Slovakia and Hungary at L’Oréal puts it: “I was the first student to graduate from CEMS at VŠE. This is a special moment for me to be back at the University of Economics and take part in the V4 Conference”.

In addition to gaining a unique access to recruitment opportunities, delegates acquired hands-on experience in the area of behavioural economics. The topic was all about psychological biases and how companies tackle it in their daily business. Participants engaged in two workshops and one case competition led by Google, L’Oréal, Unibail-Rodamco, Hilti, PwC and Škoda.

From marketing in a retail or online environment to building a brand directly with consumers or from e-cars to personality profiles in B2B, delegates applied behavioural economics in a wide array of settings.

Participants were also invited to a lecture and panel discussion. Austrian startup, SMARTASSISTANT, showed participants how you can develop a smart advice technology based on the paradox of choices while GoodAI, a Prague-based research organisation, shed some light on how behavioural economics and artificial intelligence interact together.

Tomáš Hruška was joined on stage by Petr Smid, Jan Radil, Marcela Hrdličková, Radek Drab, senior managers from Google, Hilti, Unibail-Rodamco and PwC respectively, for a panel discussion on upcoming trends in their respective industries and how behavioural economics shape their businesses. Filip Matějka, Associate Professor with Tenure at CERGE-EI completed the panel with an insightful academic perspective.

The academic programme was punctuated by a variety of exciting social activities held in unique venues across town. Delegates ran around Prague in the pursuit of the cities’ secrets before kicking-off the conference with corporate partners at the welcome event. Other activities included an evening in a Bitcoin Cafe, a networking breakfast to discuss how international experience cohabits with one’s roots and, of course, an unforgettable gala! VŠE’s xPort Business Accelerator finally closed the conference with a goodbye brunch.

The CEMS V4 Conference was also an opportunity to promote sustainable practices. Social partner Pohoda, a catering company hiring people with disabilities, provided its services throughout the conference. Paper & plastic waste was reduced thanks to online collaboration tools, the use of QR codes to check attendance and the use of eco-friendly catering supplies.

Overall, delegates went home with plenty of new stories to share, memories to keep and knowledge to apply: “The V4 conference was one of the best events organised by students I have ever attended. Everything was prepared down to the finest detail, the organising committee and volunteers were extremely committed and helpful! Moreover, I really enjoyed the workshops with Hilti and Unibail Rodamco - the companies prepared very interactive sessions and showed us how behavioural economics applies in real business situations,” concluded Zuzanna Sadowy-Sadowska (SGH/SSE).