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1.9.2017 - 31.8.2018 - Schedule - Winter Term 2018/2019

3.9.2018 - 7.9.2018 - Block Seminar 2018/2019

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Business Projects Presentation Session – Summary

IMG_5139On Friday, May 22, 2015 International Management/CEMS Students at the University of Economics, Prague gathered to present the results of their Business Projects. VŠE CEMS Team wanted to enable students, corporate partners representatives and tutors to see also other teams Business Projects solutions. Each student presentation was followed by comments from the corporate representative and the tutor, fellow students asked many questions. This form of business project presentation was realized for the third time.

Photogallery - Final presentations on May 22, 2015

Photogallery - Opening presentations on February 25, 2015

Business Project within the CEMS Programme

The Business Project is a consultancy-like project. international teams of 3-4 students solve a real business problem as a one-semester part-time activity tutored by both the company and a professor in parallel. Business projects reinforce the CEMS partnership between universities, students and companies. It amounts to 15 ECTS.

How are Student Teams Created?

At the beginning of the term (usually during the first half of February) students get a list of topics and project details via e-mail. At the beginning of the term they are required to attend a session where corporate representatives present the project topics. Students have possibility to find out more about all topics and they get answers to their questions. After the presentation, student give preferences to topics. Based on personal preferences, the teams of 3-4 students are created.

Students are thus offered the opportunity:

  • to gain insight into business life
  • to train their analytical and problem-solving skills
  • to apply research methods
  • to transfer theoretical knowledge into practice
  • to learn process management
  • to acquire social skills
  • to get to know potential employers and re-define their professional goals

Students are expected:

  • to take responsibility for the project
  • to strive for the best results
  • to share the workload equally within the team
  • to communicate well with their tutors

Project results are evaluated by the academic and corporate supervisors. Students write a report and give an oral presentation, both as a group.

Topics for Summer Term 2014/2015

10 international CEMS student teams presented following topics:


  Company Topic
 1. ABB B2B (business-to-business) online marketing and its contribution to sales
2. A.T. Kearney Go-To-Market Strategy of a new Joint Venture of Large Czech Telecom and Utility Players
3. Google Czech Digital Growth Engine: Supporting Digital Entrepreneurship in the Czech Republic
4. HILTI Define strategy and activities for Hilti to penetrate B2B rental market in civil engineering segment
5. L'Oréal Driving traffic to the point of sale
6. McKinsey & Company New marketing and sales model for an insurance company (as part of its overall rebranding and brand repositioning program)
7. SABMiller/Plzeňský Prazdroj “Winning the next generation with cool beer”
8. SABMiller/Plzeňský Prazdroj Where will be the future of Czech and Slovak beer ON-trade market in second half of 21st century, what are synergies and main differences in each market?
9. Škoda Auto Customer satisfaction strategy for fleet customers in automotive business
10. Unibail-Rodamco How to retain customers despite construction works in a shopping centre?


Student teams also presented the results of their Business Projects to top-management of a particular company.

VŠE CEMS Team would like to thank all students, company representatives and tutors for their efforts through the whole term!